Certified Benefit AdvisorsBattle Creek, MI
Battle Creek, Michigan · 49015

Helping you protect your tomorrow, today.

Certified Benefit Advisors is your local, independent agency in Battle Creek, MI — specializing in Medicare, fixed indexed annuities, no-fee guaranteed financial products, and life insurance. Serving all of Michigan and licensed in 10+ states.

Independent licensed agents
No-fee, guaranteed options
All of Michigan + 10 states
Smiling retired couple in golden hour light
Protect your tomorrow today

How we help you and your family

Who we serve

Real people. Real conversations.

We're proud to serve our neighbors in Battle Creek and across Michigan — and we treat every client like family.

Smiling woman reviewing Medicare paperwork at her kitchen table

On Medicare or aging into it

Turning 65 soon, already on Medicare, or qualified for Medicare due to disability — we walk you through every option, side by side.

Smiling retired man outdoors in soft natural light

Planning for safe retirement income

If you've worked hard for your savings and don't want to risk it in the stock market, we'll show you safe-money strategies with guaranteed income.

Grandparents with their grandchildren in a backyard at sunset

Protecting your family's future

From final expense coverage so loved ones aren't left with the bill, to life insurance that protects income and legacy — we help you choose with confidence.

Life Insurance

Take care of your spouse and family

No one wants to leave their family with any financial burdens. Certified Benefit Advisors can help you get a life insurance plan that protects your spouse and family from future income losses. As you approach your retirement you will want to make sure your money and assets are passed along to the next generation.

We can set up your life insurance to protect future income, pass money to family members, and aid in any educational expenses.

  • Protect future income for your loved ones
  • Pass money and assets to the next generation
  • Help with educational expenses
  • Coverage options for every age and budget
Happy senior couple enjoying time together
Friendly insurance agent meeting with a senior couple at home
Why we do this

Because the right plan changes everything.

Insurance and retirement decisions can feel overwhelming. We've watched families carry stress they didn't have to carry — overpaying for the wrong plan, leaving loved ones with a funeral bill, or losing savings to a bad market.

That's why we sit down, listen first, and explain things in plain language. You'll never be rushed, pressured, or talked over. When you understand your options, you make better choices — and you sleep better at night.

No-pressure consultations
Easy to read, easy to reach
Plain-English explanations
Independent — every major carrier
Meet our agents

Five licensed agents — local, in-office, and in-home

Stop into our Battle Creek office, give us a call, or have one of our agents come to your kitchen table. Whatever's easiest for you.

BB
Beau Bess
Licensed Agent
DP
Darryl Parlin
Licensed Agent
TF
Tracie Flowers
Licensed Agent
MP
Mel Proulx
Licensed Agent
MK
Mike Kimber
Licensed Agent

Available for in-office or in-home appointments throughout Michigan.

Your options

Find the protection you need

No matter your age, you deserve the best life insurance coverage you can get. We are licensed with over 40 different insurance companies to ensure you are presented all your options.

Medicare

Find the best health insurance for you

It is important to make sure you have the best possible health insurance, no matter your age. We are licensed with over 40 different insurance companies, making it easier for you to find the right coverage. Certified Benefit Advisors helps you find your health insurance at the lowest cost and with the most coverage, regardless of your age.

Choose from multiple options, including: Medical Supplements, Medicare Advantage and Part D drug plans.

Medicare Supplements

Standardized plans A, B, C, D, F, G, and N. Predictable out-of-pocket costs to fill the gaps in Original Medicare.

Medicare Advantage

Co-payment based plans. Some carriers offer no monthly premium (county specific). All-in-one plans that often include dental, vision, hearing, and prescriptions.

Part D (RX) Drug Plans

Standalone prescription drug plans matched to your medications and pharmacy. We run FREE Medicare website reports to find your best option.

Our carriers

Get coverage from the right carrier

Certified Benefit Advisors represents over 40 different carriers to make sure you find the right health insurance plan.

Aetna®
Blue Cross / Blue Shield®
Medico®
Mutual of Omaha®
Priority Health®
Humana®
UnitedHealthcare®
Cigna®
Wellcare®
Many, many other companies
Enrollment periods

Important dates to remember

October 15th – December 7th

Medicare Annual Enrollment Period (AEP)

You will be able to make changes to your current Medicare coverage during this time period.

January 1st – March 31st

Medicare Open Enrollment Period (OEP)

If you're already in a Medicare Advantage plan, you can switch to a different Advantage plan or go back to Original Medicare.

Retirement Planning

Protect all your future assets

When you are approaching retirement, it is important to make sure all your assets and future investments are safely guarded. Certified Benefit Advisors are here to make sure your future is secure. We will show you how to grow your investments and plan your tomorrow, today.

Estate planning will ensure that all your assets end up where you planned. We will make sure all the proper steps are taken to protect your future.

Guaranteed Financial Vehicles

Market potential and fixed rates for safe growth.

Guaranteed Monthly Income

Predictable income you can't outlive.

IRAs

Traditional and Roth IRA guidance and rollovers.

Rollovers

Move retirement savings without tax penalties.

Transfers

Seamless transfer of existing retirement accounts.

401(K)

Employer plan rollovers into safer options.

403(B)

Non-profit and school employee plan rollovers.

Roth Conversion

Strategic conversions for tax-free retirement income.

Serving all of Southwest and South Central Michigan including these cities: Battle Creek, Jackson, Kalamazoo, Grand Rapids, Lansing, Benton Harbor, St. Joseph, Coldwater, Hillsdale, Sturgis, Charlotte, South Haven, Holland, Muskegon and 15-20 counties in the surrounding area.

What we offer

Coverage and planning, all in one place

Four pillars of protection. One trusted local advisor.

We represent 40+ insurance carriers— so you get the right plan, not just whatever one company sells.

Medicare

Plain-English help with the Medicare maze.

  • Medicare Advantage (Part C)
    All-in-one plans that often include dental, vision, hearing, and prescriptions.
  • Medicare Supplements (Medigap)
    Predictable out-of-pocket costs to fill the gaps in Original Medicare.
  • Part D Prescription Drug Plans
    Standalone plans matched to your medications and pharmacy.

Life Insurance & Legacy

Protect your spouse, your family, and your legacy.

  • Whole Life Insurance
    Permanent coverage with guaranteed cash value that grows over time.
  • Term Life
    Affordable income protection for a set period — great while raising a family.
  • Universal Life
    Permanent coverage with flexible premiums and adjustable death benefit.
  • Indexed Universal Life (IUL)
    Transfer non-qualified assets to the next generation probate-free and income-tax-free.
  • Final Expense
    Affordable whole-life policies to cover funeral and burial costs — and may be protected from Medicaid Spend Down.

Safe-Money Retirement

Guaranteed, no-fee, insurance-based financial products.

  • Fixed Indexed Annuities
    Market-linked growth with zero downside risk and no advisory fees.
  • Fixed Annuities & Guaranteed Income
    Predictable, guaranteed retirement income you can't outlive.
  • IRA & 401(k) Rollovers
    Move retirement savings into safer, tax-advantaged options.

Major Medical & Ancillary

Health coverage and supplemental cash-benefit plans.

  • Major Medical Insurance
    Individual and family health plans on and off the marketplace.
  • Cancer, Heart Attack & Stroke
    Lump-sum cash benefits paid directly to you upon diagnosis.
  • Hospital Indemnity & Skilled Care
    Daily cash benefits for hospital stays, recovery, and skilled nursing.

Call us today to set up your FREE consultation

Discuss your life insurance options with a licensed local advisor. In-home and office appointments are available.

Credentials

Licensed, educated, and trusted

Real credentials behind every recommendation — so you can be confident in the plan we build together.

Michigan Resident Producer License

Michigan Resident Producer License

State of Michigan — Dept. of Insurance & Financial Services

Accident & Health · Life · Variable Annuities

Bachelor of Business Administration

Bachelor of Business Administration

Western Michigan University

Kalamazoo, MI · 1997

Chartered Retirement Planning Counselor

Chartered Retirement Planning Counselor

College for Financial Planning

CRPC® Designation · 2008

Get in touch

Request information or schedule an appointment

Fill out the form below, give us a call, or stop in. We'll get back to you within one business day — and there's never any cost or obligation.

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By submitting, you agree to be contacted by Certified Benefit Advisors. We never sell your information.

We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all your options.